Our Mission

To make a better world with every product sold.

Our Mission

See how you plant trees when you buy our products

100% trying to be GOOD

We do our best to have a positive impact on the world. We know we are not perfect, but we're doing our best to constantly review and improve everything we do so we can make our world a better place.

1 Card = 1 Tree

Since the the end of 2015 we have been planting 1 tree for every single product we sell. That's 1 tree planted for every single Greeting Card, Art Print, Notebook, Perpetual Calendar or Custom Design sold.

This was our goal from the first conception of this brand and we are so proud to say that we are achieving it thanks to our fantastic customers and reforestation partners!

The trees are planted in Madagascar where deforestation has devestation over 90% of the country and reforestation is badly needed to prevent ecological collaspe and famine with the local communities.

All tree species planted are native to the island nation, they are planted, raised and protected towards permananet reforestation. The plantations are not to be cut down, but remain forever to thrive and create a natually healthy regenrative ecosystem on which humans and wildlife can rely for a sustainable future.

How it Works

This is made possible by our reforestation charity, Eden Reforestation Projects who have nurseries and plantation sites located in the areas where the tree planting is needed most. We keep a strict tally of all products sold and donate enough money for the planting, raising and protection of at least 1 tree to permanent reforestation for every single product. The charity then uses these funds to facilitate the reforestation for that many trees.

Employing Local People

The reforestation charity employs the people of the local villages to run the nurseries and plant the trees where the reforestation is needed most. This provides much needed employment, education and lifts the local people out of poverty as the deforestation (often done out of desperation to survive) has destroyed their livelihoods. Now the forests ARE their livelihoods and provides them with a decent living wage which in turn gives them a dignified purpose and independence. The people are now also invested in protecting the trees once they are planted as a seed source so the process is self perpetuating. 

We have now created over 1100 fair wage employment days.

Local employment example:

Some local Malagasy people are forced to chop trees to sell at the local market as charcoal for cooking or wood for building shelters. They do this to try and earn enough money to feed themselves and their family - it is not always enough. These same people are now being employed by our charity to collect seeds for tree planting. Suddenly this same person who was struggling to feed their family chopping trees is getting paid a much better, healthy living wage to collect seeds from the same trees. So instead of cutting them down they have a vested interest in protecting the trees as a seed source!

We have been there!

Ensuring it Happens

All this is overseen by the external charity to ensure planting happens as it is promised, no corruption is present and that the new forests are protected.

To really ensure it is having the effect we had envisaged we visited the charity, the nurseries, the forests and the local people planting the trees on site in Madagascar. We witnessed the forests regenerating, wildlife returning, soil run off stabilising and local people being lifted out of poverty. The new forests are now the source of livelihood for surrounding communities so they seek to protect the trees rather than chop them down.

It is a holistic approach that empowers the local people of the land it seeks to help, the effect and transformation is truely moving.

We are also in constant contact with the charity and updated constantly. 

planting at home

Planting in our own backyard,
New Zealand

Little Difference is now supporting reforestation in our home town of Tāhuna, Aotearoa (Queenstown, NZ).

We have partnered with Wakatipu Reforestation Trust and have begun financially contributing to their reforestation efforts. We also regularly attend their spring planting days to get our hands dirty and help plant the trees.

While we approach climate change and reforestation on a global level looking to make the biggest impact we can by also trying to lift our poorest people our of extreme poverty, we also appreciate that we must look after our own local environments and do our bit to reforest and re-wild our own little local corner of the world too.

This reforestation in New Zealand is over and above our 1 Card = 1 Tree commitment, mean we are still planting 1 tree in Madagascar towards permanent reforestation for every single product sold. The New Zealand planting is just a little extra.

Materials for our Products

We use FSC approved 100% recycled card (FSC-C001869), 100% recycled envelopes and compostable cornstarch packaging with 100% recycled paper seals. So no extra trees have to be cut down to make our products.

Our goal is to make a net positive impact on the natural environment with the products we produce. Meaning the more stuff we sell the better it is for the earth.

Let's try and leave Earth better than we found it...

1 Card. 1 Tree.

Our Products

100% recycled post consumer waste card

100% recycled envelope

Beautiful soft texture on 300gsm card

Printed in the UK & all materials source from UK & EU

All materials in every product are compostable & plastic free

+ All the paper and card is recyclable

Printed with vegan inks

+ All products hand designed by Sophie

Want to learn more?

Keen to get more specific detail and infomation?

Or, if you have specific questions or would like to speak to us directly, please get in touch.