Our Story

Pete & Soph

We are a couple who love to create and wanted to start a business with a Little Difference. Sophie Stevens is a geology graduate and artist from the Isle of Wight, UK. Pete Oswald is a professional skier and media producer from New Zealand. Sophie does all the artwork and Pete handles most of the boring stuff (like accounts and marketing).

We live in Queenstown, NZ where we lived for 2 years in a tiny house that we built ourselves, we now rent it to a lovely young couple. When we are not working on Little Difference we like to do all sorts of adventures in the beauty of nature like skiing, biking and all sorts of fun things that wild places offer, see the videos below. We started this business to do what we love and to fund our adventures, we also hope the art makes people smile too!

After having so much fun in nature we appreciate the worlds natural beauty and all the amazing experiences it provides us, so we are doing our very best to run this business and live our lives in the most Earth caring way possible. This is why we have started our 1 Card. 1 Tree initiative where we pay for the planting, raising and protection of one tree towards permanent reforestation for every single product sold! We also only use 100% recycled paper products, 100% compostable packaging and vegan friendly inks.

Mission Statements:

+ Make the consumer and receiver happy and fulfilled with a uniquely designed product which signifies that they have made a “Little Difference” to the world.

+ Make a net positive impact on the natural environment by regenerating the worlds forests with each unit sold.

+ Sell a unique product to make profit with which we can live comfortably, fund our adventures and save for our future.


We hope you enjoy the designs. Please get in touch if you would like to buy anything, have any questions or just want to say hi! 

Or just enjoy the videos below about what we get up to...

Drawing From the Atlas'

Sophie takes a journey through the Atlas Mountains in Morocco taking inspiration for her drawings as she hikes Toubkal (4167m) the highest mountain in North Africa.

Bike Sri Lanka - Pedalling for Preschools

Over 27 days Pete & Sophie rode 1274km, climbed over 8100m and raised over $6K to rebuild a preschool in an area badly effected by Civil War and Tsunami.

Norge - Ski Touring in Northern Noway

An adventure ski touring in Northern Norway with Tove Kockum, Sophie Stevens and Pete Oswald. Norge - Norwegian (Bokmål) for Norway.

A Summit Proposal

Pete grew up in shadow of Mt Tapuae-o-Uenuku 2885m. In 2018 over 3 days Sophie & Pete cycled to the Mountains base, climbed to its Summit and cycled home. An expedition that Sir Edmond Hilary famously attempted but failed due to deep snow.

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